Entrepreneur shares tricks of the trade for success
By Sierra Vaughn
Rocket Rocket Contributer
Issue date: 4/3/09 Section: Focus
In an interactive hour-long presentation on Tuesday, business entrepreneur and author Beth Caldwell shared her "secrets to success" to an audience that filled Eisenberg Classroom Building's auditorium."
Caldwell is a public relations consultant in Greentree, Pa., where she owns her own public relations firm and focuses in working with small business owners and entrepreneurs. Caldwell was recognized by Pittsburgh Magazine as one of Pittsburgh's "40 under 40 winners," Pittsburgh's most influential business leaders under 40-years-old. Caldwell's first book, "I Wish I'd Known That! Secrets to Success in Business from Women Who've Been There" will be released in April.
The theme of Tuesday's presentation was the ideas shared in her book. Although highly accomplished, Caldwell did not take the typical business approach for her achievements. Throughout the interactive hour-long presentation, Caldwell revealed her "secrets to success" while she gave encouraging testimony to the students about her adventure of becoming the thriving business woman she is today.
She spoke about how she was a single mother with a special needs child who found herself without work. She then became a social worker with no intent of becoming an entrepreneur, until she coincidently bought a magazine company with which she had previous business transactions. She shared how over the years, doors opened for her and enabled her with opportunities to be a publisher of several magazines, write a book and become a public relations consultant.
"I jumped into this without planning and without thinking, and I actually learned a lot of things," Caldwell said. "Things you don't learn in college that as a business owner, you don't learn until they happen to you."
Caldwell shared how she was inspired to write her first book, "I Wish I'd Known That! Secrets to Success in Business from Women Who've Been There," while reflecting about her past business mistakes as a young entrepreneur. She interviewed and compared over 200 companies in both the United States and Canada in order to compile the 13 key mistakes that all businesses make, which are the topics covered in her book.
Caldwell is a public relations consultant in Greentree, Pa., where she owns her own public relations firm and focuses in working with small business owners and entrepreneurs. Caldwell was recognized by Pittsburgh Magazine as one of Pittsburgh's "40 under 40 winners," Pittsburgh's most influential business leaders under 40-years-old. Caldwell's first book, "I Wish I'd Known That! Secrets to Success in Business from Women Who've Been There" will be released in April.
The theme of Tuesday's presentation was the ideas shared in her book. Although highly accomplished, Caldwell did not take the typical business approach for her achievements. Throughout the interactive hour-long presentation, Caldwell revealed her "secrets to success" while she gave encouraging testimony to the students about her adventure of becoming the thriving business woman she is today.
She spoke about how she was a single mother with a special needs child who found herself without work. She then became a social worker with no intent of becoming an entrepreneur, until she coincidently bought a magazine company with which she had previous business transactions. She shared how over the years, doors opened for her and enabled her with opportunities to be a publisher of several magazines, write a book and become a public relations consultant.
"I jumped into this without planning and without thinking, and I actually learned a lot of things," Caldwell said. "Things you don't learn in college that as a business owner, you don't learn until they happen to you."
Caldwell shared how she was inspired to write her first book, "I Wish I'd Known That! Secrets to Success in Business from Women Who've Been There," while reflecting about her past business mistakes as a young entrepreneur. She interviewed and compared over 200 companies in both the United States and Canada in order to compile the 13 key mistakes that all businesses make, which are the topics covered in her book.
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Dale Bhagwagar
posted 4/03/09 @ 4:27 AM EST
This was an interesting article. But it could have been better if it shared a couple of "secrets" of Beth Caldwell's success too.
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